Grindz of the Day: Moana Cereal and Da’ Crack Seed Aisle

Yet another consecutive from the last post, this edition of “Grindz of the Day” brings Kellogg’s new Disney Moana (movie) Sweetened Cereal with Island Marshmallows.

Which must be noted that what you’re seeing is both the front and back of the box, with Moana and Pua (her pet pig) on one side, and Maui on the other side, with just another shot of Moana, along with nutritional and ingredients information on the sides. So there’s NO giveaway promotion on this initial run. Which is weird. More on that in a bit.

As for the actual cereal, the main tie-in with the Moana movie are the “Island Marshmallows”, a.k.a. “marbits”, in the shape of an aptly colored coconut tree, a blue star and yellow sun. Then there’s the corn puff swirls, which resembles the “O” in the Moana logo. Which actually is a rehash of Kellogg’s previous release of Mini Buns, Mini Swirlz and Cinnabon cereal. If you inspect them closely, they really do look like a “cerealized” mini Cinnabon.

I actually didn’t try this new Moana cereal yet, as I’m not about to pay $4.99 for it, which is what Longs was asking at regular retail price, where it was merchandised along with Kellogg’s Corn Pops (my childhood fave!), Apple Jacks and Froot Loops.

So they have a Moana movie concession cash promotion on OTHER Kellogg’s cereals, however the Moana Cereal itself has nothing going on, unless you consider the box art itself a novelty and perhaps eventually collectible.

That said, you know what’s missing the most? No Moana, Pua and Maui toy action figures included in the box. Wassup wit’ dat?! It’s a marketing SIN that they’re promoting this movie with its own cereal, yet not have a collectible toy from the movie in the box. A sin! And it’s not just this cereal, but almost all the cereals nowadays aren’t giving away toys like they used to.

I remember when I went grocery shopping with my parents as a little boy, one of the main reasons I went with them was to choose which breakfast cereal to get, based on the toy it said was in the box. And it never did disappoint. And yes, as soon as I got home, I’d dig in the box, bare hands and all through the cereal itself for the toy; not wait until it was almost empty. Guilty as charged! lol

And it can’t be some industry-wide regulation due to say “health and safety”, because look, General Mills Lucky Charms (Neil Abercrombie’s fave, according to Greg Hammer with its “Peenk Hartz ‘n Yillow Moonz” lol) are currently giving away Trolls characters in their cereal…

It’s common marketing sense that you create a whole set of toys from the characters in the show or movie, so that the consumer needs to repeat the purchase of that same product many times to collect them all. Duh!

Well, Kellogg’s better get with the program and start putting toys back in their cereal boxes, or I’m gonna’… I’m gonna’… I’m gonna’, oooh, I’m gonna’ not buy their cereal ever again! lol

Before stopping there, you may also recall the Star Wars “Force Awakens” breakfast cereal by General Mills that I ran into at Don Quijote when that movie was first released last December…

Again, unlike Kellogg’s, General Mills were giving away a collectible series of “Droid Viewers” with this Star Wars movie themed cereal…

As for the actual taste of Kellogg’s Disney Moana cereal, one reviewer says “it’s kinda’ fruity and citrus-ee, and not too sweet… pretty good”, while the other gave it a big thumbs up, munching away feverishly. Here’s a couple comprehensive YouTube video reviews on Kellogg’s Disney Moana Breakfast Cereal…

Next up, we’re specifically at the Longs Drugs Mo’ili’ili location, which used to be Star Market, where they have what must be the LONGEST “Crack Seed” aisle I’ve ever seen in a regular retail store on Oahu…

Dude, that is INSANE! I actually measured the length of this aisle by counting the 12″ square floor tiles, and it’s a whopping FORTY FEET LONG! 40 feet of nothing but crack seed, li hing this, li hing that, mochi crunch (a.k.a. Arare), senbei and various other local/asian style cookies, candies, dried nuts, fruits and squid.

That definitely ain’t no “4 feet of air” (inside joke you wouldn’t understand). What that is, is NUTS! Other than what probably are good profit margins on these snack food products, from a consumer’s perspective, what are their merchants thinking?! “Hey honey, why don’t we hit Longs and hang out there for 2 hours indecisively in the crack seed aisle.” Time well spent my friends. Time well spent. lol

Shall we zoom-in on what stay get? Ah why not, let’s check it out!

40 dang feet of nothin’ but crack seed & mochi crunch ‘kine stuffs. Wow. All I can is my mouth is watering just looking at all that. ;-)

The Tasty Island related links:


Li Hing Everything


Ju-Mui Hawaiian Li-Hing Mui Ice Pops