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Classic Hawaii Business Logos

Anyone who lived in Hawaii during the 80s will definitely recognize the brush-stroked KPOI-FM 98 Rock Honolulu radio station logo (their dial frequency number was actually 97.5 FM), as back during that decade their logo sticker was plastered practically everywhere in Hawaii. From just about every public road sign near a beach, to skateboards, surfboards, cars and school folders. Along with screened t-shirts in multiple designs, hats and even “VANS” style cloth white shoes, not to mention their frequent TV ads. In fact, it was so popular, the station actually opened a 98 Rock logo shop (department) in JC Penny to meet the demand.

While going through a clipping from a 1970s to 80s era Honolulu entertainment periodical reader Rollow Mickle shared with me recently, I came across another old school K-POI 1040am radio logo….

K-POI 100 1040 AM Honolulu top 40 radio station logo ( before they moved to FM as a rock format)

And yet another old school Honolulu rock radio station logo I came across from the same clipping as above was for The Duke Stereo 98 FM….

The Duke Stereo 98 K-DUK FM Honolulu rock station logo

…which if I remember correctly, The Duke’s call sign was K-DUK, which either preceded or superseded KPOI 98 Rock FM on the same dial frequency, then was later returned again as K-POI. What I also vaguely remember was The Duke’s TV commercial, which had this really cool rock guitar riff and an animated neon light stylized guitar player strumming a flying V electric guitar. Anyone remember The Duke TV commercial?

While we’re on telecommunications, if you remember the pre-cell phone days hunting for coin-operated telephones around the islands, you’ll definitely remember this classic Hawaiian Telephone logo emblazoned on them…

Speaking of Hawaiian, in some ways, I prefer their previous logo and aircraft paint scheme to the new one…

Gotta say though, the current Hawaiian Airlines “flower girl” logo sure looks like Brooke Lee.

I do remember flying Hawaiian back in the early 70s when they had the logo even older than that one, which looked like this…

This was when their DC-9 aircraft had a rather plain red stripe paint scheme going across the window line…

While we’re on transportation, before Roberts Hawaii’s current rabbit logo mascot where he’s sitting upright, the original Roberts rabbit was designed after the Greyhound Bus logo in a running pose…

Roberts Hawaii original logo. Information and image source: The Companies We Keep by Bob Sigall

Back to the subject of food, if you’re old enough, you may remember when Zippy’s had their “Moki Man” mascot, which was part of their ad promos and uniform print design back in the 60s and 70s…

Zippy’s 1960s and 70s era “Moki Man” mascot. Image source: Facebook.com/Zippys

Back then, Zippy’s also had a “side restaurant” at one of their locations named “Saimin Lanai”,  while along with that on this “retro” shirt design is Zippy’s original logo….

Zippy’s vintage logo and “Saimin Lanai” sister restaurant T-Shirt design Image source: Facebook.com/Zippys

Going through my collection of POGS, these notable logos stood out as most fitting to be “vintage” and relevant to Hawaii business…

Above there’s Jumbo’s Drive In, which was located in Mapunapuna. Then there’s Puck’s Alley, which is still around, however I believe they’re not using that mascot as part of their logo and ad promos anymore. City Mill has revised their logo slightly, not using the “roof” part of the logo anymore, while the slogan below is now “Hawaii’s Superhardware Store”, not “Home Improvement Center”. Fun Factory is still around, however they’re no longer using the “Pac Man” stylized font. Personally I think they should go back to that!

Ah yes, the now long gone classic eatery from Ala Moana Center, Patti’s Chinese Kitchen! I didn’t even know they had a logo until I came across this POG. Haven’t seen the ” Domino’s Shaka Pizza Guy” mascot around for quite some time now. Young Brothers has updated their logo since the one on the POG above. Then we have the late Mayor Frank Fasi’s famous “Shaka” campaign logo, which became most famous for the foam hand signs everyone wore, not just to campaign for Frank Fasi, but also at UH Football Games, among many other events that needed an extra “Shaka”. Classic, indeed!

Fisherman’s Wharf logo, featuring a classic Hawaii “Sampan” Aku Boat (looks like the Kula Kai!)

While the old Fisherman’s Wharf restaurant building has been razed, to this day they retained the Fisherman’s Wharf neon sign in the parking lot where the “Makers and Tasters” Food Truck Park currently is at Kewalo Basin on the Ewa end.

Half of Arakawas “mom ‘n pop plantation store” image wasn’t necessarily their logo, but their Palaka print that went along with it…

Oshima Store advertisement illustrated by Harry Lyons from his publication Harry Lyons’ Kona Coast. Circa 1980s.

While not exactly a logo or specific mascot, the late Harry Lyons, who was a long time political cartoonist for the Honolulu Advertiser, started his own publication in Kona aptly named Harry Lyons’ Kona Coast. In there, not surprisingly, he’d do all the illustrations for the advertisers in his publication. Above is one said example, of many more you can check out here.

There was no mistaking The Hungry Lion logo in their print ads when they were in business, located on the corner of Nuuanu Avenue and School Street…

The Hungry Lion logo. Image source: Yelp.

Of course we can’t forget the late Andy Wong and his incredible empire of restaurants that once dotted the map all over Oahu….

Andrew Wong and family owned up to 17 different restaurants spanning the 1950s, all the way to 2013 when Byron’s Drive finally closed. Logo image source: The Companies We Keep by Bob Sigall.

To put the “pauhana” in this post for now, we can’t forget the classic Primo Beer logo (and can)….

I’ll add more logos as I come across them and as time permits.

Surely (and I’m not calling you Shirley) you must have a bunch of old school Hawaii business mascots and logos that are indelible in your memory, which you hardly ever if ever at all see anymore. If so, let us here about it! Better yet, if you have any super old school classic Hawaii business logos on file — especially ones not found anywhere online — that you’d like to share here, please email them to Pomai, along with any notes about it to:

The Tasty Island

The Tasty Island related links:
Oahu Eateries Memorialized
Oahu Bars & Nightclubs Memorialized

7 thoughts on “Classic Hawaii Business Logos

  • December 20, 2016 at 5:22 pm

    Jumbos Drive In! It was founded by my late grandpa and I remember small kid time my brother and I used to hang out in his office upstairs. Heck, I even remember when they built the restaurant side!

    • December 22, 2016 at 2:54 pm

      So you must be a grand-nephew of aunty Betsy! Her husband, brother of your grandpa, was the original owner of Diner’s! We just had lunch together a few days ago!

  • December 21, 2016 at 1:33 pm

    what about the 70’s primo logo

  • December 21, 2016 at 2:01 pm

    @ tony – But of course! The original Primo beer logo (and can) has been added to this post.

    @ TamagoMeshi – Honestly I’ve never been to Jumbo’s, being it would have been off my beaten path to both where I worked and lived at the time. I’m sure it was a very memorable local style drive in. With a catchy name like “Jumbo’s”, I’m surprised your grandpa didn’t expand it like the Higa family did with Zippy’s.

    • December 22, 2016 at 2:56 pm

      Jumbo’s and Diner’s were owned and operated by the Sugai brothers.

  • December 22, 2016 at 4:48 am

    Hungry lion was at the nuuanu shopping. Center corner of school and nuuanu




    Also dbl check

    ….its arakawas



    Merry christmas

  • December 23, 2016 at 11:01 am

    Mele Kalikimaka, Pomai!

    The logo I really liked was Aloha Airline’s Bird of Paradise livery.  There was also MaGoo’s Pizza with Mr Magoo on a surfboard. The Blue Goose and Anna Banana’s logos, the UH Rainbow helmet logo.  In the 60’s, all the ILH schools had cartoon logos for their teams that used to be published in the papers. Somewhere in all my stuff I think I have a copy. There’s probably more, like Holiday Mart, HOPACO and Liberty House.


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