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Biscoff® Trend Spreading

Pun intended with the title, have any of you noticed Biscoff Spread being a new trend amongst your circle of foodie friends lately? Reason asking is, upon recently featuring Mochi stuffed with Trader Joe’s Speculoos Cookie Butter here, readers who are fans of the stuff have commented there’s a similar, some say even better product called Biscoff Spread, which is available in stores here in Hawaii. Unlike Trader Joe’s Cookie Butter, which is only available at their stores on the mainland, or more expensively online via Amazon.

So I set off to find out who carries Biscoff Spread locally, and the first place I tried calling was Target in the Salt Lake area. So I get on the phone with the store operator with my initial inquiry being “I’m looking for a certain grocery product”. And her first response to that was, “You must be looking for Biscoff.” I was like, “OMG, how on EARTH did you know that?”, thinking this lady was reading my mind or something. She turns around and says, “Oh, we’ve been getting a lot of calls lately from folks looking for it.” Well I’ll be darned! She says they sell out of it quickly there, being I’m assuming their price is lower than the competition.

Speaking of which, so I walk into the Longs Drugs on the corner of Bishop and Merchant Street (a fairly new location) in downtown Honolulu to see if they carry Biscoff Spread, and sure enough, they had it. Their regular retail price was $5.79. So one of the clerks comes and asks if they can help me find something, and I say, “Oh, I was just checking if you folks carry Biscoff.”. And you know what the young local gal tells me, “OMG, that stuff is SO GOOD!”. I’m like, dang she already tried it? I didn’t even try it yet!

So then I go to the Kaheka Don Quijote and ask the girl at customer service if they carry Biscoff Spread, and you know what she tells me before anything else? “OMG, that stuff is SO GOOD!” WTH? Is Biscoff Spread the new street drug or something?  Oh, and yes, Don Quijote does carry it where the Peanut Butters are, running $5.99 as a Buyer’s Special, regular $6.99 per 14 oz. jar.

Biscoff at Don Quijote Kaheka HonoluluThe lowest price I’ve heard of Biscoff Spread yet was at Times Supermarket, where it was on sale for $3.99 per jar. The Target operator didn’t know the price off-hand, however they might be around that price as well if people are knocking their doors down there for it.

Which I have a new name for these people: Biscoff Spread Heads. Ha!

While I have tried Trader Joe’s Speculoos Cookie Butter in the form of it stuffed within Mochi, I have yet to try Biscoff Spread, and I really don’t want to. You know why? Like falling deeply in love with someone special, then losing them, I don’t want to fall in love with my jar of Biscoff after the first lick (like the first kiss), devour the whole thing in one sitting like a cookie butter-starved maniac, only to be left Biscoff Spread Heartbroken that there’s none left. Wa-a-ah! Wa-a-ah! LOL! Seriously though, if you read the numerous online reviews of the stuff, people go BONKERS for the stuff!

Cookie Butter Stuffed Mochi by Diner AA

And not surprisingly, there’s a bunch of blog reviews for Cookie Butter, using it in all kinds of applications, from topped on waffles, cupcakes and cookies, to baked in pies, even made into Chocolate & Biscoff Butter Cups, ala Reese’s.

I still say Diner AA has them all beat by thinking of stuffing Mochi with Cookie Butter. Genius! In fact, I’ll even go off the limb and say that may be the best Mochi I’ve ever tasted in my life. Well, admittedly otherwise, I’m not a mochi fan, this one with Cookie Butter in it was EXCEPTIONAL, practically making me a newfound “Mochi Convert”. lol

Of course, like spin-offs of the Tanaka Saimin Burger, whether its Biscoff or Speculoos, I have my own “localfied” ideas for using Cookie Butter. Oh like say, Cookie Butter Napples, Cookie Butter stuffed Malasadas, Cookie Butter stuffed Andagi, Cookie Butter & Banana Lumpia and Cookie Butter Haupia Pie. Whooh!

In the mean time, before I fall in love with Biscoff Spread upon the first lick, I’m already infatuated with Biscoff Cookies upon the first bite…

A product of Belgium, while it says Biscoff Cookies have been around since 1932, according to the Biscoff website, Biscoff Spread was introduced to the US market in 2011, which explains its only recent trend in popularity. I’m guessing thanks in part to Trader Joe’s knocking it off with their Speculoos Cookie Butter, however don’t quote me on that. And I’m not going to do the investigative footwork to find out. Knock yourself out if you need to know.

Let’s bust open the package…

Trust me when I say this, once you eat the first one, then the second one, you’re going to seriously need to HIDE the rest of those Biscoff Cookies, as it will be very easy to eat that whole 8.8 oz. package in one sitting after you get a taste of it.

Let’s have a closer look at them…


Lotus Biscoff Cookies

The back..


Lotus Biscoff Cookies

Each Biscoff Cookie measures 3″ long x 1-1/4″ wide x 1/4″ thick.

And? Ah, junk. *Making spitting sounds* No, seriously, OMG, forget infatuated, I’m in LOVE! These are so fa-reeking ONO! Think of a Gingerbread Cookie, Biscotti and Shortbread Cookie all rolled into one, and that’s pretty much my take on its flavor and texture profile.

They strike a good balance of sweetness and richness, where as you see in the ingredients list, there’s vegetable oil, but no butter in it. As for spices, Like Trader Joe’s Speculoos Cookies, it only lists Cinnamon, which is its most distinguishable flavoring, whereas traditional Dutch Speculoos cookies have a number of spices in them including pepper, cinnamon, ginger, cloves, cardomom and nutmeg.

Back to the richness factor, that fine balance of sweetness and fattiness warrants eating the whole package without feeling sick afterwards. Not that I did that, but just saying you probably could and not feel you’d have to do 10 laps around Ala Moana Beach Park, even though in calorie intake, you probably should! That based on the math that there’s 32 cookies in this family pack, with 4 cookies packing 150 calories, eat the whole package and you’ve just taken in 1200 calories, 48 grams of fat and 96 grams of sugar.

Thankfully they also come in smaller, individually-wrapped single and twin packs, which I also spotted at Don Quijote, although at $2.99 per twin pack, not nearly as economical as this here Biscoff Cookies 8.8 oz. 32-count family pack, which was on sale two for $5 at the Ewa Beach Walgreens, c/o Diner E (mahalo!).

So my challenge to you is to go out and get yourself a pack of Biscoff Cookies, and let us know how many you were able to eat while restraining yourself from eating all of it. Just 1 cookie? Yeah, right! 4? 10? Or the entire 32 count package? Be honest now about your Biscoff gluttony!

From what I understand, Delta Airlines gives out Biscoff Cookies to their passengers. Well, Hawaiian Airlines outta’ think about doing the same thing, because, they are just heavenly.

I still say “Biscoff Spread Head” reader David is crazy for wanting to redundantly spread Biscoff Spread on a Biscoff Cookie, but hey, I ain’t knockin’ it ’til I try it!

Yet I don’t know, I’m still on the fence about getting a jar of Biscoff Spread. I’m afraid it’s going to have that “one way street” additictive effect, where I won’t be able live without it. I’ve been heartbroken once, and I don’t want that to ever happen again. Trader Joe’s Speculoos Cookie Butter put the taste in my mouth, and I already want more. And then now I try the cookie version by Lotus’ Biscoff, sending me further into “the spiral”. Resist, Pomai, resist!

What? Biscoff Cookies by Lotus (product of Belgium)
Where did you buy it and how much did it cost? Diner E bought them at the Laulani Village Ewa Beach Walgreens; two 8.8 oz. 32-count family packs for $5 on sale.
Big Shaka (pros): The “crack” of cookies (totally addictive!). Not overly sweet or rich. Super crispy, making it great with coffee or milk. Subtle tones of molasses and cinnamon, similar to a Gingerbread cookie. Reasonable price when on sale, considering it’s a product imported from Europe. The concept of turning cookies into “butter”.
No Shaka (cons): Addictive factor may cause rapid weight gain if an exercise regimen isn’t a part of your Biscoff Cookie diet. Having loved then lost and heartbroken, when the package of Biscoff Cookies are all gone, which is easily done very quickly.
The Tasty Island Rating: 5 SPAM Musubi (outrageously awesome!)

26 thoughts on “Biscoff® Trend Spreading

  • October 2, 2013 at 9:33 pm
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    I swirl into brownie batter for a marble like brownies with cookie butter. Sometime use own cookie butter made with shortbread cookie for all kind of desserts.

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    • October 3, 2013 at 11:01 am
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      Amy,

      Speaking of making your own cookie butter, local cookie companies Mrs. Barry’s Kona Cookies, Big Island Candies and Honolulu Cookie Company should consider making their own “Kona Kookie Butter” “Honolulu Cookie Butter” and Big Island Candy Cookie Butter”. Instead of using vegetable oil, use Macadamia Nut Oil. Cha-CHING!

      FYI – Times Supermarket Oahu locations have Biscoff Spread currently on sale, either regular or crunchy for only $3.69 a jar, effective October 2 to 8, 2013. Woo-hoo! Even better if you go get the Biscoff Cookie family pack at Walgreens first (if it’s still on sale), where there’s a $1 off coupon for the spread, making it just $2.69 a jar!

      http://www.timessupermarkets.com/

      Reply
  • October 3, 2013 at 12:21 pm
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    i knew i had this somewhere!!!!!!! you know i had a flight from PIT to SFO a couple weeks ago…….and towards the end of the flight, we were given a small packet of cookies. it said “biscotti”. but it didn’t look like the regular biscotti i usually ate or tasted. in fact it looked like 2 of these biscoff cookies. i didn’t think much of it until now. and now, i must have the cookie spread & the cookies. goodness pomai!!!! :D :D :D

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  • October 3, 2013 at 4:23 pm
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    I think everyone gets introduced to these cookies on the airplane. You’re starving and everything tastes good. I even went so far as to think about buying the giant jar via Amazon. They taste better when they’re individually wrapped for some reason. I gotta limit myself to 4 at a time. Will have to try the butter…

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  • October 3, 2013 at 7:03 pm
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    .I LOVE Biscoff Cookies and Biscoff Spread. Recently I have had problems finding the cookies in my local area. I was happy to hear it is being sold in Hawaii as I will be traveling there next year, now I won’t have to tote them along with me !

    Reply
  • October 4, 2013 at 9:18 am
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    @ Raph – Pittsburgh’s airport is a trip, how the main terminal is accessed exclusively underground through tunnels. HNL recently was granted $23 million from the Federal Aviation Administration and the Federal Transit Administration for infrastructure and system improvements. On top of that, we have probably the largest single fleet of F-22 Raptors patrolling our skies. Yes!

    @ Traci J – Regarding “the Biscoff discovery” (because that IS the new phenomenon), I think the cookies are the “gateway drug” to the spread. And I’m on that downward spiral. LOL!

    @ Nancy – Don’t worry, I’ll keep everyone posted on the latest best price for Biscoff, only to spite Trader Joe’s Speculoos for not having a presence in Hawaii. ;-)

    Reply
    • October 5, 2013 at 8:59 pm
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      story time about PIT! so back in 2009 or was it 2008. i fly out to PA and visit my sis in philadelphia. i try to take advantage of a free reward flight by jetBlue from PIT->SFO. jetBlue doesn’t directly serve PHL….so i took a short delta flight from PHL to PIT…..but that’s where it sucks…because delta’s jet that was supposed to go from PHL to PIT …..has maintenance issues. they finally give up and find another jet to take us there. i knew getting to my PIT flight was going to be very tight…..so if you look at PIT’s layout….the terminals are in an X format. it happens that the gate i arrive at is at the end of one of the X’s…….and the next flight is on the other end….so when my delta flight lands, my portly self runs full steam from one end to the other trying to get on my jetBlue flight….and as i get to my gate….they JUST closed the door to the plane. TSA regs don’t allow a plane’s door to re-open after it’s been closed (so dumb!) now…..all this was due to me trying to take two different carriers just so i could get the free reward flight back home. there wasn’t another jetBlue flight to SFO that early evening…..so what do i do? i stick around in the terminal…..haha. mister roger, of mister roger’s neighborhood fame, was based out of pittsburgh, pa. and at PIT, there is a children’s play area that honors mister rogers. so i make do of my situation…and stay at mister roger’s neighborhood (hahaha) for the night. in the morning i do the best to clean up, brushing teeth and shaving in the bathroom there….and it’s at the height of a child….haha anyways jetBlue put me on the first plane to NYC that day and from there i make it back to SFO…….yah crazy times. i’ll be flying back there from SFO to PIT next month to visit my wife–she’s out in western PA helping out her brother’s family–sister in law is expecting. i’ll bring along a big pkg of biscoff cookies…….for myself haha :D

      Reply
  • October 4, 2013 at 2:12 pm
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    Just bought my first jar of Biscoff spread…here in Oregon, Target has both the creamy and crunchy varieties. I tried the creamy without having any idea of what to expect. Oh, hello….where have you been all my life?!? It was THAT good. At first I tried it with a banana and then I had a spoonful (or two) right out of the jar. Creamy, sweet, comforting…all wrapped up into one bite. Okay, so there’s no real nutritional value in it but, wow, I love it. You gotta go get some…NOW!

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    • October 4, 2013 at 2:47 pm
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      Natasha,

      I’m going to start a new Facebook group called Biscoffs Anonymous, a.k.a. B.A.. “Hello, my name is David and I’m a Biscoff-a-holic”. LOL!!!

      How much was it at the Target in Oregon? Since the Biscoff is so cheap on sale right now at our local Times Supermarket at only $3.69 each (plus $1 more off thanks to my coupon!), I’ll get both the creamy and crunchy version and compare them in a blog post coming soon! I only wish I had a jar of Trader Joe’s Speculoos Cookie Butter for a complete comparo. My first “test” will be Banana Biscoff Lumpia. Oooh-la-la! Oh, wait a minute, “ooh-la-la” does’t match the Filipino language. lol

      Reply
      • October 4, 2013 at 4:04 pm
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        It was more expensive than Times! Regular price of $4.19. But I bought it anyway since there were only three jars left. I told my mom to go to Times Kaneohe to pick some up since that’s her “go to” grocery store! Next time I go to Trader Joe’s, I’ll try their version to compare. Seriously, put some on a fresh banana and you’ll be hooked – although the banana lumpia sounds pretty good, too!

        Reply
        • October 4, 2013 at 5:41 pm
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          Natasha,

          Ah, so you’re a local girl. Very cool. I hear Oregon has lots of Hawaii transplants. Well, the whole west coast, naturally.

          $4.19 for the Biscoff is still a good price, yet it’s surprising there’s something from the mainland being sold CHEAPER here in Hawaii than up there! I hear SPAM is expensive up there as well, is that right? I know lots of folks shop at Iwajimaya Market for local food products. Not sure if you’ve got one in Oregon though.

          Yeah, I have a feeling my Banana Biscoff Lumpia is gonna’ ROCK! I don’t know though. I don’t really like the sound of “Biscoff”. That sounds like some kind of household cleaner for removing Biscuit dough stains from your countertop. lol I’d rather call it Cookie Butter Banana Lumpia. Now “Cookie Butter” sounds DELICIOUS!

          Reply
  • October 4, 2013 at 2:12 pm
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    “Biscoff Spread Head” David here: as for wanting to put Biscoff spread on a Biscoff cookie, I was just replying to your suggestion:

    http://tastyislandhawaii.com/2013/09/19/peanut-butter-cookie-butter-stuffed-mochi/#comment-28557

    But what a (possibly) good suggestion it was, as soon as I get my hands on some of the cookies. Will have to check Walgreen’s this weekend. I also didn’t know they made the Crunchy version of the spread. I’ve only seen the Creamy in stores but will be on the lookout for the crunchy, since I prefer crunchy peanut butter to creamy.

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    • October 4, 2013 at 5:27 pm
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      David,

      If the Times on Maui that you shop at has Biscoff Spread, they should also carry Biscoff Cookies. Make sure to check their cookie aisle before you leave. As for price on the cookies, Walgreens might be cheaper. Call them so you don’t waste gas. God is gas expensive on Maui! When I was there this past May, IIRC, it was $4.69 regular unleaded, almost $5 for premium. Ouch!

      Hey, when I start the “Biscoffs Anonymous” Facebook Group, a.k.a. B.A., I want you to be the first one to join, as you’ll be our honorable MC. You know when you have a problem, when you start hiding that jar of Biscoff Spread in the closet. And you can’t have just ONE Biscoff Cookie, you have to eat the whole package. LOL!!!

      Reply
  • October 5, 2013 at 8:50 pm
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    found TWO pkgs of biscoff cookies at my local grocery store. fired up my espresso machine and made me a mocha. oh my goodness….it really is a good compliment to coffee :)

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  • October 6, 2013 at 7:36 am
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    Pomai,
    check the Wal-Mart store, too. That’s where I found it in AZ. Haven’t been to TJ’s, yet.
    I heard that Biscoff and Speculoos are the same. It’s called Speculoos in Europe and Biscoff in the U.S. True?

    Reply
    • October 6, 2013 at 8:01 am
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      Anon,

      Speculoos is listed on Wikipedia, with the story starting off like this…

      Speculoos (Dutch: Speculaas Dutch pronunciation: [spekyˈlaːs], French: spéculoos, German: Spekulatius) is a type of spiced shortcrust biscuit, traditionally baked for consumption on or just before St Nicholas’ feast in the Netherlands (December 5), Belgium (December 6),[1] and Northern France and around Christmas in Germany. In recent decades it has become available all year round. Speculoos are thin, very crunchy, slightly browned and, most significantly, have some image or figure (often from the traditional stories about St. Nicholas) stamped on the front side before baking; the back is flat.

      Read more about it here:

      http://en.wikipedia.org/wiki/Speculoos

      Biscoff is a trade name by the Belgian company Lotus. I still say “Cookie Butter” sounds way better than “Biscoff”; the latter of which, as noted previously, sounds more like a household cleaner for removing biscuit dough from countertops. LOL!

      Reply
  • October 6, 2013 at 3:18 pm
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    So I just got back from the Times Supermarket S. King Street location, where they were almost sold out of Biscoff regular, while the crunchy version was sold out. However I did get a raincheck for it, which is good for 30 days. So I bought two jars of the creamy Biscoff on sale for $3.69 each, minus $1 with the coupon I got from the Biscoff Cookie package.

    Like the other local retailers, the customer service gal at Times told me people call EVERY DAY asking if they carry Biscoff and/or checking whether they have any in stock (which it’s always selling out, even at regular price).

    Needless to say, I couldn’t even wait until we got home behind closed doors, and started on her right there in the parking lot…

    Pomai licking Biscoff

    Reply
    • October 7, 2013 at 6:03 am
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      Pomai:

      Went to the local Huntsville WalMart yesterday, and not only did they have the Bisccoff cookies, they had TWO kines Biscoff spread… creamy amd CRUNCHY!!! both for about $3.50, so the prices not so different than in Honolulu. Bought the crunchy version to try out later today… will report on it laytah.

      Reply
  • October 7, 2013 at 2:05 am
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    My aunts and uncles having hard time getting it in California for Trader Joes ones is what they like. I guess now settle for Biscoff one. Like everyone else try to make own also.

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  • October 7, 2013 at 6:25 am
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    @ Kelike – I’m still tripping out how crazy people here on Oahu seem to be going over Biscoff. All the stores I’ve been to said they don’t stay on shelves very long. The word on it must have recently went viral on FB.

    @ Keith-San – Times Supermarket, where I got mine from anticipated the demand and set-up a special Biscoff endcap using a Lotus cardboard POP display. They were out of the crunchy style, so when that comes in, I’ll try them both at the same time for comparison.

    Next time you’re in Walmart, try check if they also have Biscoff Cookies. You gotta’ try those, too!

    Reply
  • October 7, 2013 at 8:28 am
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    pomai:

    Walmart had ’em… got a pack to go with my spread. I’m having some of the spread right now at work on some Ritz crackers… mmmmmmm crunchy on crunchy… I can see how this could get addictive. I’m already thinking of ways to use it… like on pancakes or waffles, blended into milkshakes… but what I’d really want to try is dipping Won Ton Pi chips into the spread… I bet the salty-sweet chips would work with the spread!

    Reply
  • October 8, 2013 at 5:58 am
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    Keith-San,

    GREAT IDEA about dipping (Maebo brand) One-Ton Chips in Biscoff Spread. I shall try that!

    FYI – Biscoff® announced this post on their official Twitter feed…

    Reply
  • October 22, 2013 at 2:17 am
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    WENT TO WALGREENS KAM CTR THEY SAID THEY DISCOUNTINUED SELLING THE SPREAD. WENT TO TIMES, IN KAM CTR -ZERO-
    WHERE IS EVERYONE GETTING THEIRS FROM?!!!! DON’T CARE FOR TRADER JOES, TOO DRY COMPARED TO THE REAL DEAL “BISCOFF”. HELP?!!!!

    Reply
    • October 22, 2013 at 2:27 am
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      et,

      I was just at the Walgreens in Ewa Beach last week, where that location also didn’t have Biscoff Spread, however they did have the Biscoff Cookies on sale, as noted. I also checked Walmart (very rare for me to be seen in there), where they didn’t have any Biscoff products.

      Times in Kamehameha had zero? You sure you looked in the right place? It’s usually next to all the peanut butter products. Times just had it on sale, so maybe they all sold out?

      I do know for a fact Don Quijote Kaheka, as well as select Longs Drugs on Oahu carry Biscoff Spread. Also try Target (call first to check if it’s in stock).

      It’s so weird how suddenly everyone’s coming out the woodwork on Oahu buying out every jar of Biscoff on the shelves. Hmmm….

      On that note, I finally tried the creamy Biscoff Spread, and must say, the stuff is as addictive as every says it is. There should be a disclaimer on the label that says, “Only for consumption under dietician’s supervision. Do not exceed more than 2 tablespoons per day (yeah, right!).”. lol

      Reply

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