Pun intended with the title, have any of you noticed Biscoff Spread being a new trend amongst your circle of foodie friends lately? Reason asking is, upon recently featuring Mochi stuffed with Trader Joe’s Speculoos Cookie Butter here, readers who are fans of the stuff have commented there’s a similar, some say even better product called Biscoff Spread, which is available in stores here in Hawaii. Unlike Trader Joe’s Cookie Butter, which is only available at their stores on the mainland, or more expensively online via Amazon.
So I set off to find out who carries Biscoff Spread locally, and the first place I tried calling was Target in the Salt Lake area. So I get on the phone with the store operator with my initial inquiry being “I’m looking for a certain grocery product”. And her first response to that was, “You must be looking for Biscoff.” I was like, “OMG, how on EARTH did you know that?”, thinking this lady was reading my mind or something. She turns around and says, “Oh, we’ve been getting a lot of calls lately from folks looking for it.” Well I’ll be darned! She says they sell out of it quickly there, being I’m assuming their price is lower than the competition.
Speaking of which, so I walk into the Longs Drugs on the corner of Bishop and Merchant Street (a fairly new location) in downtown Honolulu to see if they carry Biscoff Spread, and sure enough, they had it. Their regular retail price was $5.79. So one of the clerks comes and asks if they can help me find something, and I say, “Oh, I was just checking if you folks carry Biscoff.”. And you know what the young local gal tells me, “OMG, that stuff is SO GOOD!”. I’m like, dang she already tried it? I didn’t even try it yet!
So then I go to the Kaheka Don Quijote and ask the girl at customer service if they carry Biscoff Spread, and you know what she tells me before anything else? “OMG, that stuff is SO GOOD!” WTH? Is Biscoff Spread the new street drug or something? Oh, and yes, Don Quijote does carry it where the Peanut Butters are, running $5.99 as a Buyer’s Special, regular $6.99 per 14 oz. jar.
The lowest price I’ve heard of Biscoff Spread yet was at Times Supermarket, where it was on sale for $3.99 per jar. The Target operator didn’t know the price off-hand, however they might be around that price as well if people are knocking their doors down there for it.
Which I have a new name for these people: Biscoff Spread Heads. Ha!
While I have tried Trader Joe’s Speculoos Cookie Butter in the form of it stuffed within Mochi, I have yet to try Biscoff Spread, and I really don’t want to. You know why? Like falling deeply in love with someone special, then losing them, I don’t want to fall in love with my jar of Biscoff after the first lick (like the first kiss), devour the whole thing in one sitting like a cookie butter-starved maniac, only to be left Biscoff Spread Heartbroken that there’s none left. Wa-a-ah! Wa-a-ah! LOL! Seriously though, if you read the numerous online reviews of the stuff, people go BONKERS for the stuff!
And not surprisingly, there’s a bunch of blog reviews for Cookie Butter, using it in all kinds of applications, from topped on waffles, cupcakes and cookies, to baked in pies, even made into Chocolate & Biscoff Butter Cups, ala Reese’s.
I still say Diner AA has them all beat by thinking of stuffing Mochi with Cookie Butter. Genius! In fact, I’ll even go off the limb and say that may be the best Mochi I’ve ever tasted in my life. Well, admittedly otherwise, I’m not a mochi fan, this one with Cookie Butter in it was EXCEPTIONAL, practically making me a newfound “Mochi Convert”. lol
Of course, like spin-offs of the Tanaka Saimin Burger, whether its Biscoff or Speculoos, I have my own “localfied” ideas for using Cookie Butter. Oh like say, Cookie Butter Napples, Cookie Butter stuffed Malasadas, Cookie Butter stuffed Andagi, Cookie Butter & Banana Lumpia and Cookie Butter Haupia Pie. Whooh!
In the mean time, before I fall in love with Biscoff Spread upon the first lick, I’m already infatuated with Biscoff Cookies upon the first bite…
A product of Belgium, while it says Biscoff Cookies have been around since 1932, according to the Biscoff website, Biscoff Spread was introduced to the US market in 2011, which explains its only recent trend in popularity. I’m guessing thanks in part to Trader Joe’s knocking it off with their Speculoos Cookie Butter, however don’t quote me on that. And I’m not going to do the investigative footwork to find out. Knock yourself out if you need to know.
Let’s bust open the package…
Trust me when I say this, once you eat the first one, then the second one, you’re going to seriously need to HIDE the rest of those Biscoff Cookies, as it will be very easy to eat that whole 8.8 oz. package in one sitting after you get a taste of it.
Let’s have a closer look at them…
Each Biscoff Cookie measures 3″ long x 1-1/4″ wide x 1/4″ thick.
And? Ah, junk. *Making spitting sounds* No, seriously, OMG, forget infatuated, I’m in LOVE! These are so fa-reeking ONO! Think of a Gingerbread Cookie, Biscotti and Shortbread Cookie all rolled into one, and that’s pretty much my take on its flavor and texture profile.
They strike a good balance of sweetness and richness, where as you see in the ingredients list, there’s vegetable oil, but no butter in it. As for spices, Like Trader Joe’s Speculoos Cookies, it only lists Cinnamon, which is its most distinguishable flavoring, whereas traditional Dutch Speculoos cookies have a number of spices in them including pepper, cinnamon, ginger, cloves, cardomom and nutmeg.
Back to the richness factor, that fine balance of sweetness and fattiness warrants eating the whole package without feeling sick afterwards. Not that I did that, but just saying you probably could and not feel you’d have to do 10 laps around Ala Moana Beach Park, even though in calorie intake, you probably should! That based on the math that there’s 32 cookies in this family pack, with 4 cookies packing 150 calories, eat the whole package and you’ve just taken in 1200 calories, 48 grams of fat and 96 grams of sugar.
Thankfully they also come in smaller, individually-wrapped single and twin packs, which I also spotted at Don Quijote, although at $2.99 per twin pack, not nearly as economical as this here Biscoff Cookies 8.8 oz. 32-count family pack, which was on sale two for $5 at the Ewa Beach Walgreens, c/o Diner E (mahalo!).
So my challenge to you is to go out and get yourself a pack of Biscoff Cookies, and let us know how many you were able to eat while restraining yourself from eating all of it. Just 1 cookie? Yeah, right! 4? 10? Or the entire 32 count package? Be honest now about your Biscoff gluttony!
From what I understand, Delta Airlines gives out Biscoff Cookies to their passengers. Well, Hawaiian Airlines outta’ think about doing the same thing, because, they are just heavenly.
I still say “Biscoff Spread Head” reader David is crazy for wanting to redundantly spread Biscoff Spread on a Biscoff Cookie, but hey, I ain’t knockin’ it ’til I try it!
Yet I don’t know, I’m still on the fence about getting a jar of Biscoff Spread. I’m afraid it’s going to have that “one way street” additictive effect, where I won’t be able live without it. I’ve been heartbroken once, and I don’t want that to ever happen again. Trader Joe’s Speculoos Cookie Butter put the taste in my mouth, and I already want more. And then now I try the cookie version by Lotus’ Biscoff, sending me further into “the spiral”. Resist, Pomai, resist!
What? Biscoff Cookies by Lotus (product of Belgium)
Where did you buy it and how much did it cost? Diner E bought them at the Laulani Village Ewa Beach Walgreens; two 8.8 oz. 32-count family packs for $5 on sale.
Big Shaka (pros): The “crack” of cookies (totally addictive!). Not overly sweet or rich. Super crispy, making it great with coffee or milk. Subtle tones of molasses and cinnamon, similar to a Gingerbread cookie. Reasonable price when on sale, considering it’s a product imported from Europe. The concept of turning cookies into “butter”.
No Shaka (cons): Addictive factor may cause rapid weight gain if an exercise regimen isn’t a part of your Biscoff Cookie diet. Having loved then lost and heartbroken, when the package of Biscoff Cookies are all gone, which is easily done very quickly.
The Tasty Island Rating: 5 SPAM Musubi (outrageously awesome!)