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Press: Catch a Bite with McDonald’s New Fish McBites®

CATCH A BITE WITH McDONALD’S NEW FISH McBITES®
Press release per Morgan Kaya and Nicole Fuertes of Communications Pacific

Fish McBites Are Made From Fish Certified To Come From An Eco-Friendly Sustainable Source

HONOLULU – For a limited time, McDonald’s Restaurants of Hawaii is offering a new menu item, Fish McBites – crispy, tender, tasty poppable pieces of flaky Alaska Pollock.


Fish McBites not only are delicious, but also are made from quality fish certified by the Marine Stewardship Council (MSC) to come from a sustainable fishery. McDonald’s has been supporting sustainable fishing for more than 10 years, and is the first national restaurant chain to adopt the Marine Stewardship Council’s blue ecolabel on all of its fish packaging. The MSC certification supports McDonald’s commitment to quality, eco-friendly sustainable ingredients and to helping customers make more conscious food choices.

Customers will be able to enjoy Fish McBites in three convenient sizes to accommodate any appetite – Snack (3 oz.), Regular (5 oz.), and Shareable (10 oz), as well as a fourth entrée option in the Happy Meal®. McDonald’s dipping sauce selection offered with Chicken McNuggets® and Chicken Selects will be available, in addition to a new tartar sauce for an enhanced Fish McBites taste experience. From February 12 to 14, participating restaurants will offer customers $1.00 Snack size Fish McBites.

“We are excited to bring Fish McBites to our menu lineup, especially for today’s on-the-go lifestyle and for customers wanting another option to our ever-popular Filet-O-Fish® sandwich,” said Melanie Okazaki, regional marketing manager of McDonald’s Restaurants of Hawaii. “Parents also will feel good about including this new Happy Meal in their keiki’s nutritional diet.”

For more information about Fish McBites and McDonald’s full line of menu choices, including nutrition information, visit www.McDonald’s.com.

About McDonald’s Restaurants of Hawaii

McDonald’s Restaurants of Hawaii has 86 restaurants and more than 5,200 employees in Hawaii, Guam and Saipan. In Hawaii alone, the company has 76 restaurants and more than 4,600 employees. McDonald’s total economic impact on the state, directly and indirectly, is about $285 million in spending and nearly 12,000 jobs in the community. McDonald’s prides itself on offering career opportunities to employees, with most managers staying with the company for more than 18 years. Follow McDonald’s Restaurants of Hawaii on Twitter at @McDonaldsHawaii.

About McDonald’s

McDonald’s USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can now log online for free at any of the 11,500 participating Wi-Fi-enabled McDonald’s U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter (@McDonalds) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and products.

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Right about now, you regular readers here are probably either: A.) Completely intrigued and can’t wait to try McDonald’s new Fish McBites; or B.) Will now steer clear of any sign of the Golden Arches. And most likely C.) You’re asking, “Who is Pomai in bed with that they’re getting this much coverage on his blog?”. Truth be told, I’m now celibate. I just do what I’m told. To an extent. As long as it doesn’t involve anything gross or pain. LOL!!! Seriously though (no, not really), this gives me one more reason to eat fast food and still be able to attain 6-pack abs.


Travel Channel’s “Sand Masters” create a sand sculpture in honor of McDonald’s new Fish McBites at Ala Moana Beach Park. Saturday, February 9, 2013.

For more Fish McBites “Fin’anigans” (get it?), check out the following Tasty Island links:

Press: ‘Sand Masters’ & McDonald’s of Hawaii Sand Sculpting Event at Magic Island
Sand Masters’ McDonald’s of Hawaii Fish McBites Sand McSculpture


McDonald’s new Fish McBites. Photo courtesy of the The Impulsive Buy.

For in-depth reviews of McDonald’s new Fish McBites, check out these external links:

REVIEW: McDonald’s Fish McBites – The Impulsive Buy
Fast Food Review: McDonald’s Fish McBites – An Immovable Feast
Review: Fish McBites from McDonald’s – Grub Grade
Review: McDonald’s – Fish McBites – Brand Eating

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