The winner of the 2011 Hawaii SPAM Brand Label Design Contest was finally announced in the local news media yesterday, months after being announced on stage for an awards presentation at this year’s Waikiki SPAM JAM back in April.
Congratulations to Scott Kaneshiro of Mililani for his winning “Shaka SPAM Musubi No Ka ‘Oi” (#1) design! Excellent choice! In fact, IIRC, upon looking at all the competing designs, his was one of my favorite.
I think what makes his design well executed, is the incorporation of an actual photograph, along with line art graphics, where I might add whoever was the “hand model” (is that you Scott?) has very photogenic hands! Whoever it is, must have gotten a professional manicure before the shoot. Ha!
I might also add, the SPAM Musubi this “hand model” clenches within their fingers and palms, appears perfectly made and well presented. Maika’i.
Notice for font choice, Scott used “Cooper” to write out “NO KA ‘OI” and “Special Hawaii Edition”, which is the same font family Hormel uses for the now-classic ‘SPAM’ logo name.
Overall, I think the winning design — scheduled to hit Hawaii store shelves on August 1st — looks professional, has just the right balance of simplicity and small details, while most importantly, it’s easily and readily identifiable to Hawaii within a quick glance.
The grand prize was $1000 cash, a 1 year supply of SPAM (12 cases = 144 cans) and a SPAM gift bag including all sorts of Hormel SPAM logowear and other cool stuff.
Once again, congratulations to Scott and his Crazy “Shaka” Tasty SPAM Hawaii Label Design!
Most entries had their own take on similar Hawaii-themed design elements incorporated in one way or another, from surfing, to the shaka sign, to the Hawaiian Flag, to the Hawaiian island chain being some of the most popular.
As you may recall, I had also entered this contest, where here’s my competing design…
And to refresh your memory even further, here’s the original 2003 Hawaii Collector’s Edition can created by Hormel…
While we’re on commemorative SPAM cans, you may also recall this 70th Year Anniversary of SPAM in Okinawa collector’s can featured on in a post back in March…
I also came up with a suggestion that Hormel consider a more aggressive marketing campaign in Hawaii for their Goteborg Sausage, which has been a neighbor island favorite for making musubi dating back to plantation days. Here’s my mock-up design for that…
What I still can’t get over, is how local folks here actually ship cans of made-in Minnesota Hormel SPAM (AND Goteborg Sausage!) to loved ones on the mainland, as many Hawaii expats claim SPAM is hard to come by in the grocery stores in their neck of the woods up there on the CONUS. Hmm, go figgah’.
One final note on Hormel, they’ve just announced a video contest where the public can submit a video telling “what SPAM means to you”. It can be song, dance, poem, you name it (keeping it “G” of course).
There’s also an upcoming event schedule for a giant “life-sized” Hawaii SPAM Can featuring the new Hawaii label design, with autographing sessions by designer Scott Kaneshiro.
For more information on the Hormel video contest and full schedule of autograph sessions with SPAM Hawaii can designer Scott, visit www.HawaiiSPAMCan.com.
Related Tasty Island links:
• Hormel SPAM Hawaii Label Design Contest – 2/21/11
• Hormel Göteborg Sausage Kauai Label Design – 2/26/11
• SPAM Donburi – 1/12/08
• Waikiki SPAM JAM – 5/12/07, 5/05/08, 5/02/09, 4/26/10
• Macadamia Nuts with SPAM® Classic Flavor, Hamakua Plantations – 12/28/09
• SPAM – 12/16/06
• SPAM Hot Dogs – 4/23/09
• SPAM Spread – 1/08/09, 1/10/09, 1/11/09
• TULIP vs. TREET vs. SPAM Musubi Showdown – 12/07/07
P.S. The late Lippy Espinda made the “shaka” hand sign and pidgin English famous with his notorious used car commercials. Then there was the also late Rap Replinger, beloved Hawaii comedian, who took the “local used car salesman” TV commercial to all new heights with his HILARIOUS “Merdie Merdock Used Car Lot” skit. Check it out!…